Tender Greens Just another WordPress weblog

Making Twitter Work for You

By Jennifer Alsever
Fortune Small Business

Erik Oberholtzer, a co-owner of Tender Greens restaurant in Los Angeles, got his good karma in March when he tweeted about construction delays at his new West Hollywood location. The city would not sign off on the building because of technicalities involving flushless toilets. A few tweets later, one follower called his uncle, who works in the health department. The pressure worked, and Tender Greens opened the next month. “Twitter creates this culture that can extend way beyond your store,” says Oberholtzer, 40. “It’s really powerful.”