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Eyeing diners, restaurants take to Twitter

By Lisa Baertlein
Reuters

In Los Angeles, restaurants are looking for ways to stand out from the growing pack.

Quinn Hatfield, of Hatfield’s restaurant in Beverly Hills, tweets the ins and outs of creating dishes, punctuated with the occasional mouth-watering picture.

In another part of town, Tender Greens’ co-owner Erik Oberholtzer uses Twitter to keep tabs on hardcore fans and to take online marketing to the next level.

Rush Street’s Nick Kaufman likes to reward people who tweet while they are dining at the Culver City eatery with things like free drinks.

“It’s kind of like I’m the man behind the curtain,” said Kaufman, who handles the restaurant’s online marketing. “People realize if they follow us they may get something out of it.”